From the conventional carpet backing cloth, jute has moved up the value
chain and is being used to make attractive floor coverings. Consumer preference is also
shifting away from synthetics to natural floor coverings. Jute woven and piled/tufted
carpets have found a niche market. With some more attention to consumer preferences,
improvements in dyeing and processing and market development, this segment is poised to
grow. A traditional jute mat known as “Satranji”*
has also received much acclaim from the consumers and has a large market potential. |
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Floor coverings like piled/tufted carpet, rugs, runners, mats, mattings,
braided mats, durries etc. of jute alone or blended with other textile fibres are now increasingly being used. |
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Jute nonwovens and composites are also being used as floor coverings
including high loft underlay, substrate for linoleum, backing for stick-down carpet tiles,
specialized underlay for wood block floorings etc. |
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| * Satranji is a mat of various
designs and sizes, made of dyed jute yarns. It
is woven in handloom. |
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